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Pregnancy Alchemy by Every Life

Privacy

Last updated 7 October 2026

This page explains what happens to your information when you use this website or contact Loukas Panether trading as Every Life, which runs Pregnancy Alchemy. It is written to be read, not to be waved at a regulator.

What we collect

  • If you send an enquiry: your name, email address, phone number if you give it, where you are in your pregnancy journey if you tell us, and your message. This is emailed to Loukas so he can reply to you.
  • If you contact him directly: whatever you send by WhatsApp, email or phone, and the contact details attached to it, so he can reply and so he has your history if you become a client.
  • If you buy the online program: the course platform collects your name, email and payment details. See Payment below.
  • If you browse: standard analytics and advertising data, described under Cookies below. This does not include your name unless you have given it to us.

Anything you tell Loukas about your health, your pregnancy, your circumstances or your history is treated as confidential. It is never sold, and it is not shared with anyone else except where the law requires it.

Cookies, analytics and advertising

This site uses Google Tag Manager to load a small number of measurement and advertising tools. Through it we currently use, or may use:

  • Google Analytics, to understand which pages are read and where visitors come from.
  • The Meta pixel (Facebook and Instagram) and Google Ads tags, to measure whether advertising works and to show ads to people who have already visited.
  • Comparable tags from other advertising platforms, if and when they are used.

These set cookies and similar identifiers in your browser, and share information with those providers about the pages you visited and the actions you took, such as clicking through to enrol or messaging on WhatsApp. That is what makes retargeting possible: seeing an ad later because you visited this site.

We do not pass your name, email address, phone number, or anything you have told Loukas about your health, pregnancy or circumstances to any advertising platform.

Turning it off

You can block or delete cookies in your browser settings at any time, and the site will keep working. You can also opt out at the source:

Payment

The online Pregnancy Wellness Program is sold and delivered through a third-party course platform, which collects your name, contact details and payment information under its own privacy terms. Pregnancy Alchemy never sees or stores your card details.

Other third parties

  • Cloudflare hosts this site, and its Turnstile service checks contact form submissions to keep out spam. It may process your IP address and browser details to do that.
  • Resend delivers contact form submissions to Loukas by email.
  • Google Fonts serves the fonts, and messages sent on WhatsApp sit with WhatsApp under their own terms.

Each of these may receive your IP address as part of delivering their service.

Your rights

You can ask what information is held about you, ask for it to be corrected, or ask for it to be deleted. Email [email protected] and it will be actioned.

Every Life handles personal information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth), and sends any marketing email in line with the Spam Act 2003 (Cth). If something here concerns you, raise it directly first, and if that does not resolve it you can contact the Office of the Australian Information Commissioner.

The program WhatsApp